Founder’s Choice is a family owned cabinet manufacturing company that has been locally operated in Tacoma since 2005. With a newfound focus on kitchen design, their retail-facing brand was in need of a refresh.
Reaching a new audience
With a "black" and white color scheme, and a new focus on photography, the Founder's Choice brand now stands out among other local cabinet and kitchen design shops. These colors worked perfectly with a vibrant lime green through all advertising mediums including print, web, and social media.
Creating a high-end feel
Over the years, Founder's Choice has had an association with the more traditional style of cabinetry. To combat this, high-end, modern kitchens made with Founder's Choice cabinets were placed throughout the home page.
Telling a story through design
The brand was created to better portray the style and story of the Founder's Choice brand. Every creative choice right down to the colors were chosen intentionally.